Landing Pages vs Microsites Atl,

Do You Need Landing Pages?

SEO-ing Your Site

seo-dunwoodyWhat is all the hullabaloo about "Landing Pages?" Are they really that important? Does it come included when I have a website built? Many customers are confused by the term and don't understand just how much it can help to have Organic SEO Search Engine Optimization in Atlanta, Buford, Gainesville, Alpharetta and other local places.

The definition of a landing page is exactly what it sounds like: it’s the page your website visitors land after clicking on a link. It could be your home page, or any other page in your website that the website has chosen.

What a Landing Page should be:

landing-pages-imageThe most important use of a landing page is not what it is, but results it can offer. Each landing page should provide some form of a "call to action" whether it be a customized sales pitch for the visitor, a plea to join a group, or any thing you are trying to get the visitor to do. Market analysis is a must, you have to know what market you want to pull from, and key words will grab the right viewer. Consider where the person has come from, what age group, buying habits, even who they are. By doing the proper Organic SEO Search Engine Optimization, your chances of grabbing the visitor goes up, and hopefully so should your conversion rate.

Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.

Try to fulfull the visitors needs by giving them what they were looking for. Be sparing in the amount of out-going links you provide the visitor, or you are likely to lose them before they read your entire message by letting them click on a link and leave.

When to use a Landing Page:

You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as quote requests, sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with  Organic SEO Search Engine Optimization banner ads, sponsor links, or pay-per-click.

What is a Microsite?

If you want your website to bring more traffic to increase your sales, building a network of microsites just may be the Organic SEO Search Engine Optimization marketing solution you need. Not sure what is a microsite is? A microsite is designed to meet specific objectives and has a separate Web address (URL) from your home page. Usually, a microsite will reside on the same Web server and reflects the branding and overall look and design of the mother site. There are two basic reasons why you would want to employ a microsite into your SEO strategy:

1. This strategy can increase traffic by using various URL addresses tied to key words and longtails.

2. You want to highlight a niche market using with Microsites off your larger branded product.

3. It allows a company to expand it's website with mini brands.

A company can target new or expanded markets and offshoots in order to seek new clients, new search criteria, and new undiscovered traffic.

Should it be Microsites or Landing Pages?

Everything depends on the goals you are trying to accomplish and the products or services you offer. Contact our support department today for a FREE SEO Analysis and a free consultation. Our experts can determine the best method to drive traffic to your website and reach Page One. If you don't already have a website, we can build a Organic SEO Search Engine Optimization ready website for you, then implement a marketing campaign to bring you the desired results!

We specialize in helping clients in Atlanta area including Buford, Alpharetta, Cumming, Gainesville, Marietta, Sandy Springs, Lilburn, Loganville, Winder, Snellville, Lawrenceville, Sugar Hill, Suwanee, Macon, Savannah, Columbus and more. Call us today at 770-831-1158

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Learn more about how our Organc SEO Plans can help your website go from the back of the pack to the front with increased search engine ranking. Become competitive for your keywords and geographical targeting to land on Page One.

Organic SEO Plans are a long-term, permanent solution that Pay-Per-Click Campaigns can't deliver and create permanent traffic and new customers.

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