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Organic vs. Paid

Many people are confused about the differences in the two terms of SEO and SEM, standing for Organic SEO Search Engine Optimization and Search Engine Marketing.

Ask 10 people what each means and you will get a lot of different answers. For many people, these terms are new and they have no idea what SEO does or what SEM means. Some people think Organic SEO Search Engine Optimization is synonymous with SEM -- search engine marketing. We think there is a big difference between the two.

Search Engine Marketing (SEM)

SEM can be broad term to describe any type of website optimization whose goal is to increase traffic, its "stickiness," and, with regards to websites, promote a business, increase profits, increase Organic SEO Search Engine Optimization, and use landing pages as SEO to direct traffic to a specific website page in order to entice the online visitor to perform a desired task, such as signup for a newsletter or group, purchase an item, or any other action beneficial to the company employing the website.

In our opinion, parts of search engine marketing considered outside search engine optimization include the following:

Pay-Per-Click Advertising (PPC)

PPC ads are quick fix for supplying new traffic and hopefully new customers. The advertiser controls the PPC ad campaign. The advertiser (or his marketing manager) decides which keywords could find your ads in searches and supplies the ad text, and even decide hows much he want to pay. Budget can be determined daily, such as $100 a day, or monthly such as $500 a month in paid advertising. The advertiser can also pick the time of day to show the ads or days of the week, it is very flexible, depending on when the Advertiser thinks his market is most available. It is kind of like choosing where to place your TV ads, pick a channel and time. Ad far as how you are charged, you only pay for an ad when someone clicks it and is brought to your website. Choose Pay-Per-Clicks ads from either Google or Overture, and be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign or having your Organic SEO Search Engine Optimization Specialist monitor the campaign. We feel it is always better to have a professional manage the PPC Campaign for maximum return.

Paid Directory Inclusion

By paying a search engine or a directory to add a website to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own can be useful. Sometimes paid directory inclusion is the only way to get listed with some search engines and directories. For others, it's an option. By paying directories, your site will be listed sooner. It's also a good practice if you wish to make frequent changes to your content, because your site will be crawled more often and you will be able to test how changes affect your ranking.

Traditional Ads

By placing paid advertising on the search engine result pages (SERPs), your ad appears based on the keywords entered into the search engines. Charges are based on the number of impressions, i.e. hits, when the ad sends anyone to your website.

The Advantages of These Practices

To sum it up, Organic SEO Search Engine Optimization creates permanent changes that increase your search engine ranking over a period of time. It is slower, but you only pay once, and the improvements are permanent.  However, with SEM, Search Engine Marketing, you pay your money and get immediate gratification. Your ad displays the key words you choose with the ad text you create, and visitors click through to your website, giving you the opportunity to convert the hit to a sale or whatever action you are trying to accomplish. You only pay for the click throughs (you can set it for views only if you want) and the chance of getting a new customer to quote or make a sale with are immediate. But when the money is spent there is not much residual effect. Customers may save your website and come back later if they don't perform the call to action immediately, or not. When you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

What About Disadvantages?

What are the disadvantages of SEM? It can cost a lot of money to bring people to your website. Will they find exactly what information they were seeking. You only have a few precious seconds to display your website and convince them that your website has what they want. After paying all that cash to get the visitor to your site, there is no guarantee that you can convert them to a sale. But that is what we are here for. We can help tweak your ad campaign so that you can enjoy more success in converting click throughs to sales, signups or quotes.

Your website needs to be ready for your visitors from all over the Country, State and your local cities like: Buford, Lawrenceville, Sugar Hill, Suwanee, Duluth, Gainesville, no matter the city where you operate when your website is visited the first impression given is vitally important. Your site must offer logical, easy to follow navigation, attractive and relevant graphics, and clean, easy to read text. For optimum results, we can either design your website with Organic SEO Search Engine Optimization in mind, or clean up your website to maximize your viewer potential.

SEO First

Any SEM campaign needs to be accompanied with Organic SEO Search Engine Optimization. Since SEO's goal is to make the website better for both search engines robots and users alike, Organic SEO Search Engine Optimization may be all you need. The advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site. We specialize in helping clients in Atlanta area including Buford, Alpharetta, Cumming, Gainesville, Marietta, Sandy Springs, Lilburn, Loganville, Winder, Snellville, Lawrenceville, Sugar Hill, Suwanee, Macon, Savannah, Columbus and more.

Learn more about how our Organc SEO Plans can help your website go from the back of the pack to the front with increased search engine ranking. Become competitive for your keywords and geographical targeting to land on Page One.

Organic SEO Plans are a long-term, permanent solution that Pay-Per-Click Campaigns can't deliver and create permanent traffic and new customers.

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